• December 1, 2021

Is Direct Response Advertising Still Working?

The digital advertising revolution that began in 2010 has taken the advertising industry by storm, and now there are a number of new companies vying to grab the attention of the ad industry.Here are a few of them, including Direct Response, which is a new company that is trying to make its mark in the…

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When Good Ads Kill Good Ads

Good ads, like great movies, are always better than bad ads.This article provides an overview of how good ads can actually kill bad ads, and how advertisers can better manage the risk.The key to successful ads is that they aren’t just bad ads—they should be seen as “good ads” in the eyes of consumers.The best…

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Kids’ toys may be safer than your own, new study suggests

Parents of young children have been warned that toys can be more dangerous than they realise, with one study finding that one in three kids have been hurt while playing with a toy.The study by the Centre for Health and Child Safety found that toy-related injuries were up to a third higher than for children…

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India: More than half of the websites affected by Facebook’s ad blockers have blocked adverts

India has seen more than a quarter of the sites affected by Google’s ad blocking programme blocked, but many of the blocked sites remain offline.The data was published by Google India, which published data on the number of websites affected and how many ads were running on those sites.Facebook blocked ad blocking sites in India…

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‘Happy Birthday’ ad, ‘I Will Always Love You’ ad in the works, a lot of love, and a lot to live for

“I’ll never forget that night in May of 1989.That was the first time I saw the television broadcast of my father’s death.And I remember thinking, This is it.They were there with me in the trenches. “I think the most important thing to me is to try to make sure that the people that are standing…

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Why Apple has a lot to say about the iPhone 8 review

Apple has made no secret of its desire to keep a close eye on the upcoming iPhone 8.With the company already releasing two new iPhones in one year, the latest is no doubt on the agenda.But the company has also made its intentions about the next iPhone known.We spoke to senior Apple executives in an…

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How To Stop Your Emotional Ads With Emotional Advertisement Examples

We’ve all been there: You’re looking for something in the media that will help you calm down.What do you do?You search for an article on a popular news site and stumble across an ad that makes you smile.But this isn’t a problem that every business has.If your company’s ads are targeted to specific groups of…

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How to avoid the Fox News ad targeting loophole

Posted November 17, 2018 03:59:52 A new trick for marketers and advertisers has been uncovered by Google.This new technique uses keywords from a news article to target adverts from Fox News.The technique works on Google News.To make sure the keywords you use don’t trigger ads from Fox, you can either filter your results or change…

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When is the best time to use your old football shirt?

Football Italian: It’s never the best.But the most obvious time to switch from one to the other, as in the case of shirts that have been worn by the team in recent years, is during the UEFA Champions League.In the past two years, Barcelona, Real Madrid and Bayern Munich have all worn them during the…

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When Gender Ads Don’t Work: Advertising is Not Working for Gender Equality

The gender advertising industry has been struggling for years to make a dent in the advertising space, as companies struggle to stay relevant to customers who are increasingly interested in buying from their gender-neutral brands.Gender ads are less likely to generate sales for gender-specific brands, and they tend to be more targeted at women.However, these…

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