Nike advertises its ‘new’ shoes with vintage ad from 1920s
Nike says it has been using a vintage ad for its new shoes for the past few months, in an attempt to make the product stand out from the rest of the competition.
In the ad, which appears to be from the 1920s, a young woman is shown wearing a pair of shoes with a design that has been taken from a 1930s ad featuring the same shoe.
The ad features a vintage stamp and a silhouette of the shoe with the words “new shoes,” along with a picture of the woman wearing the shoes.
Nike has long been known for using retro ads to try to bring the brand’s brand identity to a new audience.
Its recent ads have been notable for using the “future” tag for a new product line and its recent Nike+ shoe line, which includes sneakers from all of its sports brands.