Fox News advertisers pay for ad on Fox News online, a new study finds
Posted October 20, 2018 09:07:24Fox News advertisers paid for more than one-third of a Fox News ad on the Fox News app last month, according to a new report by data analytics company Accenture.
Fox News, the world’s most watched news channel, has long offered advertisers an alternative to traditional television advertising.
The company surveyed more than 1,200 advertisers and found that 89 percent said they would consider using the FoxNews app as their primary advertising platform for online.
Accenture said advertisers that used the Fox app as a primary advertising network paid $15 per month to advertise on the channel.
The ad was paid for by advertisers who did not use the app.
Accenture also found that Fox News was the only network with a revenue growth rate higher than 6 percent, a metric used by traditional advertisers to measure how much they are making from advertising on traditional channels.
“This is the first time we’ve seen Fox News as a major competitor to traditional TV,” said Andrew Lebowitz, chief marketing officer for Fox News, in a statement.
FoxNews.com has become an online destination for Fox viewers, with ads available for the Fox show “Hannity” as well as for the cable channel “Fox News.”
Fox News has said it is experimenting with new advertising on the platform and expects to launch new ad formats later this year.
The company has said the FoxApp will have a “fair amount of freedom” to offer ads, including paid television and other formats.
The number of Fox News advertisements purchased per day was higher than the traditional television industry average of 3.6.
In 2015, Fox News reported that its ad revenue was up 22 percent year-over-year.
The network said it had a “positive” ad-sales year.
Fox’s advertising revenue per viewer rose to $2,639 per day in 2016 from $1,664 in 2015.
The total revenue for Fox advertisers in 2016 was $8.3 billion.