How to get the most out of your ad dollars
NHL players and their families may have more disposable income than ever, but their paychecks are still not getting the attention they deserve.
For more than a decade, hockey fans have been enjoying a steady flow of new television deals with big-name broadcasters and cable channels, but many are now feeling that their ad dollars are not being adequately rewarded.
And, with the exception of a handful of big-market teams, it seems that they are not getting enough of a return on their investment.
This season, the Dallas Stars have a whopping $2.5 million annual payroll, which is more than double the average NHL team.
The Anaheim Ducks have a $1.3 million annual salary, while the Pittsburgh Penguins have a record $1 million.
The Toronto Maple Leafs, who have a payroll of $1 billion, have $900,000 more than their next closest team, the Winnipeg Jets.
The San Jose Sharks have a staggering $2 million, more than any other team in the league.
As a result, hockey players are being asked to take on even more of the risk associated with their salary, and that puts them at a financial disadvantage.
“It’s not a fair deal, it’s not fair to our players, it puts us at a disadvantage,” said Adam Gindleson, the executive director of the NHL Players’ Association.
“Our players are paid to win, and we’ve got to have a better relationship with our players than we do with our television deals.”
That relationship is complicated, to say the least.
The league is working on a new set of collective bargaining agreements that would allow the players to collectively negotiate for better wages.
But for now, the players have to accept some form of mediator in order to make their contracts better.
“The league’s got to get in there and work with players and understand that they’re getting paid well and we’re getting good value for what we’re doing,” Gindelson said.
“We don’t have a lot of negotiating power, we don’t control what they do and what they don’t do.
We don’t know what they’re going to do, and so we’ve gotta take the high road and try to make the most of our leverage.”
The players want more money, but the NHL says it can’t be forced to pay.
The players are pushing back, arguing that the league has to make up the difference by making its contracts more favorable to players.
“I think that’s unfair,” Gendelson told ESPN.
“We can’t just have a guy get paid more than everybody else.
We have to do that, and I think it’s fair to say that that’s a difficult and necessary thing to do.””
There are a lot more players in this league than there are in any other league in the world,” said defenseman Marc-Andre Fleury.
“That’s a situation where we’re not doing enough to support the players and to give them the best possible deal, but we have to make sure that we are making it.””
The NHL Players Association is currently in negotiations with the league over a new CBA. “
That’s a situation where we’re not doing enough to support the players and to give them the best possible deal, but we have to make sure that we are making it.”
The NHL Players Association is currently in negotiations with the league over a new CBA.
But Gendelys claim that there is still a lot that can be done.
“There’s not really a consensus on what the cap should be, but there is a consensus that players have the right to negotiate for a salary cap and the league can’t do anything about that. “
“As a player, I think players have a right to expect that they’ll be paid the minimum salary and that they get what they are owed. “
“And that’s what we want to do. “
“What we want is for the players who are doing this to get a deal that’s fair, fair to the players, fair for all of the players.””
In the end, the NHL is not going to get everything it wants out of the current CBA, which has been in place since the 2010-11 season, but it is trying to get something done that could put the league back on track. “
What we want is for the players who are doing this to get a deal that’s fair, fair to the players, fair for all of the players.”
In the end, the NHL is not going to get everything it wants out of the current CBA, which has been in place since the 2010-11 season, but it is trying to get something done that could put the league back on track.
“One thing we can agree on is the players want better deals for the next two years and the next four years,” Giden said.
“They are not asking for $1,000 million a year, but they want that.
Hopefully, that will help to help us move forward in the right direction.”