When the Black Friday ad went viral, Netflix and Google had no idea what to do
A few days after a Black Friday online ad campaign launched to promote Netflix’s new documentary Black Friday, the company said the ad had failed to find an audience.
“We are deeply sorry for the confusion and disappointment that this has caused,” Netflix CEO Reed Hastings said in a statement to BuzzFeed News.
The Netflix ad that launched the Black Thursday online ad on Thursday night, for example, showed an attractive young woman with a backpack and the words, “The next Black Friday.”
Netflix’s chief marketing officer, Michael S. Boggs, told BuzzFeed News in an email that the ad did not “seem to be very engaging.”
“The ad’s only purpose is to promote the film Black Friday,” he said.
“It’s clearly a commercial that was produced for Netflix, but that’s it.”
In the ad, the woman is shown in a black-and-white shot on a screen, wearing a black jacket, in a diner with her mother, a woman with the words “Black Friday” printed on the front of her jacket.
The woman, who is shown carrying a backpack, is seen with her backpack in the background, while a woman and two men sit in the booth and chat with one another.
She is wearing a red jacket, a white shirt and black shoes.
“Netflix is excited to announce the film ‘Black Friday’ is coming to Netflix this October,” Netflix tweeted on Wednesday.
“And we’re working with producers and distributors to bring this film to theaters nationwide in October.
The Black Friday film was created by a team of filmmakers and is directed by Black filmmakers from all over the world.”
Boggson said in the email that Netflix had “a lot of film to distribute.”
“But we didn’t see that film,” he added.
“This is something that we want to bring to Netflix.
And it’s really going to be a different experience than the one we were going for.”
Hastings said the Netflix ad was produced by the company’s Black film team, which he called “very talented,” and was “working to make sure we’re not missing any opportunities to get our message out there to more people.”
“We’ll see what happens,” Hastings said.
Netflix declined to comment on what specific films the company is targeting in the Black and White ad campaign.
In an email to BuzzFeed, a Netflix spokesperson said that “the film we’ve seen is a movie that we’ve made and we have no plans to use that film in our campaign this year.”
In addition to the Black film ad, Netflix is also releasing a new documentary film, Black Friday: The Black Family.
The film, which will be released on Netflix’s platforms in October, will explore the family of an African-American man and his sister who had their home burglarized and killed.
The family, led by the patriarch, is portrayed by African-Americans and features interviews with relatives of those who were killed in violent attacks.
“There’s been a lot of interest in this,” Hastings told BuzzFeed.
“That’s one of the things that we always wanted to do.
We’ve got a lot to tell you about.”