The best way to make your ads more relevant to your audience is to spend more time and money targeting them.
To do this, you’ll need to build something called a Spotify Advertising Manager (SAM).
The idea behind this is that you’ll be able to target specific audiences, such as musicians and people who listen to podcasts, by putting your ad on their streams.
That means, instead of placing a random ad on every track in your catalog, you could place it in an area of interest for people who may be interested in the type of music you play or podcasts you listen to.
There are a number of different SAMs out there, but for the purposes of this article, we’ll be using Spotify as an example.
The goal of the SAM is to make sure that your ads are as relevant as possible to the audience you’re targeting, so that you’re able to drive more clicks, as well as more revenue.
The best part about this approach is that it doesn’t require a huge amount of money to get started.
If you already have a well-established marketing budget, you can use that money to hire an ad agency and create a great SAM, or you can start from scratch and start from zero.
Here are some of the best ways to make the most of your SAM: Use a Spotify account with an ad-blocking feature