How to fix fox news ads
Fox News has been under fire for its relentless pursuit of political targets, but advertisers are taking a more measured approach to how they use their ad dollars.
Fox News has reportedly spent more than $2.7 million on political ads during the 2017 election cycle, and many of the ads have been targeted at conservatives.
Fox has used the advertising blitz to help it reach voters, and the network has reportedly made use of some of the most expensive media buys in recent memory.
“This year Fox News aired ads on behalf of the Republican Party in Arizona and Pennsylvania,” a Fox News spokesperson told Reuters.
“It also spent millions of dollars to help defeat Democrats in Virginia and Florida.”
“Fox News also spent money on radio, digital, and TV advertising in a wide range of battleground states in November,” the spokesperson added.
“Fox News spent more on advertising in the November elections than any other broadcast network, including Fox News’ own Fox Business Network, the network’s sister channel, the spokesperson said.”
Fox Business Network has had the highest number of ads on air for political candidates since the 2010 midterms.
“The ad spending by Fox News is the most the network and its advertisers have ever spent on a single ad campaign, according to the National Advertising Division of the Federal Election Commission.
It is also the most spent by any broadcast network in its entire history.
The ad blitz by Fox in November was funded by $3.2 million in donations from the Koch brothers, a conservative group that backs the billionaire businessman.
The ads targeted conservative voters in the key swing states of Ohio, Pennsylvania and Florida, as well as voters who backed President Donald Trump in the 2016 election.
Fox Business’ political spending has skyrocketed over the past year, from $500,000 in March 2016 to $1.3 million in September 2016, according an analysis by Bloomberg.
In 2016, the Republican National Committee spent $2 million on ad buys.