When can we expect to see a new Canaan ad?
The Canadian Broadcasting Corporation has announced that it will not air new advertisements from the Saudi-owned Canaan advertisor, which it says is not aligned with its values.
Saudi Arabia, which is also a close ally of Canada, is currently at war with Houthi rebels in Yemen.
The Saudi-led coalition, which has been bombing the rebels, has imposed an air blockade on the country.
Canaan, the ad agency, has also been criticised by human rights groups and political activists for its human rights record.
Canavan, which describes itself as “the largest, most trusted, most credible and trusted partner for advertisers in Canada”, is owned by a Saudi group called Media Kingdom Arabia.
The agency, which was founded in 1892, says it was set up in Saudi Arabia “to provide a secure platform to the Kingdom’s advertisers, and to support its media.”
“In this regard, Canaan has always been a trusted partner to the Saudi government and to the Saudis, and it will continue to be that way for many years to come,” the company said in a statement.
The ad agency also criticised the Saudi royal family, saying it had “a long history of engaging in discriminatory practices and undermining civil society”.
The Saudi royal group has repeatedly criticised the human rights abuses of the Houthis.
Saudi Foreign Minister Adel al-Jubeir said last year that Saudi Arabia had not “accepted the legitimacy” of the Syrian government.
Saudi Arabian Foreign Minister Saud al-Faisal told the Associated Press news agency that the Saudi regime had “never accepted the legitimacy of any government, including the government of Bashar al-Assad, and its war on the rebels is not legitimate”.
Canaan said that its ads were “not designed to undermine the legitimacy or the leadership of the regime”.
The ad campaign, which runs in a variety of Canadian newspapers, will run for a week, with the broadcaster giving a brief preview on the new campaign on Tuesday, February 1.