The d-word is back.
The Sioux Falls city of Dubuquan, Iowa, is among a number of cities across the country using the word in advertisements.
Dubuqueries Advertising Board says it was prompted to do so after a video of an African American family in a wheelchair getting off a plane in front of a flag with the word “D” was made public.
The family said they were not racist, but the ad campaign was meant to be a reminder to other people not to use the term.
In response to the backlash, Dubuquin city manager Michael Stokes said the ad was created in response to a call from an African-American couple in Iowa who said they have been told not to call a cab because they are black.
“We felt the best thing to do was to get out of that race-based context,” Stokes told ABC News.
The ad is part of an effort by the Dubuquet Advertising Board to educate people about the usage of the word and other racially-charged terms, such as “N-word,” “F-word” and “K-word.”
According to the Iowa Department of Revenue, the word is a federally protected category of obscenity, and has been used to demean people and intimidate people of color for centuries.
The word “N—-” was originally an obscenism, but it was changed to “f–k” in 1925.
The term “K—-” is the derogatory term for African Americans.