How to get an image on Facebook
In an effort to get more eyeballs, Facebook is launching a campaign called “The Story of a Company,” where brands can post their own stories to showcase their work.
The company says it will use these ads to reach “hundreds of millions of people.”
But if you’re interested in more, here are 10 tips to make your own brand stand out in the crowd.
Write a story for yourself.
Brands can post stories about their own brands or brands of brands they own.
Brands who post stories will get more exposure on Facebook, but they won’t necessarily have more likes.
Don’t be afraid to go big.
Facebook is trying to make sure brands aren’t afraid to take risks.
Make a brand unique.
Brands that create compelling content will be featured more prominently on the site.
Share your work.
Facebook allows brands to share their work with users.
This is a great way to reach people who might not have been familiar with your brand before.
Create your own stories.
Brands may want to make their own brand-specific stories for their friends and family to see.
Post a photo.
This may seem obvious, but it’s an effective way to capture attention for your brand.
Get your image in front of people.
If you don’t have the means to create your own image, you can create one for Facebook.
Create a video.
The video can be used to advertise your brand or educate others.
Create an event.
If your business is just getting started, you might want to create an event for your community to celebrate.
Write about your brand in your own words.
If there’s nothing else you can do to be noticed, post your story in your blog.