• July 4, 2021

How to stop the OTT ads from ruining your Netflix experience


It is not a new concept for Netflix, but one that has recently gained the attention of the Australian government.

Last week the Prime Minister Tony Abbott told a press conference that the Government’s plan to crack down on illegal advertising would target the “OTT” industry and stop them “siphoning off” Australian viewers.

“I am not going to go into the detail of how we will regulate the OTA market, because the Government has decided that they want to do that,” Mr Abbott said.

“What I will say is we will make sure that people who use Netflix are not being paid to do it, because that is one of the things that we’re looking at and that is something that we will be enforcing.”

However, it is the new “off-licence” regime introduced by the Coalition in January that has reignited the debate about the future of the internet and the impact of OTT advertising on Australian citizens.

It is one which is being championed by the National Broadband Network (NBN), which says that by cutting out the middleman and creating a new revenue stream for consumers, the NBN can ensure Australians can continue to watch their favourite TV shows and films on the internet.

While the Coalition has proposed that ISPs and phone companies will be allowed to sell advertising space on the NBN, the Opposition argues that this is only the beginning of the process.

“There’s a big opportunity for us to get a significant number of Australians online,” Opposition Leader Bill Shorten said.”[It] will give Australians an opportunity to watch Australian films, watch Australian television, watch live sports.”

We know the Australians are already watching their TV, so why wouldn’t we have an opportunity for them to get on the network and enjoy it?