• July 5, 2021

U.S. consumers have spent more on ads than they did before Google started paying them, a new report finds

The number of consumers who have paid for advertisements on sites like Amazon, Hulu, and YouTube has more than doubled in the past year, according to research released by the American Association of Advertising Agencies.

The group said consumers have been paying $4.2 billion for ads in the U.T. and $5.6 billion in the first quarter of 2018.

The number of Americans who have clicked on paid ads on the sites has nearly doubled since 2017, according a new analysis by the association.

The average price per ad has more recently jumped to more than $7.5 million, but that is still below the peak in 2016 when ad buyers spent $20 billion on ads.

The numbers come as the U and U.K. are battling to keep a large British multinationals’ stake in the Internet giant, Amazon.

Both countries are trying to maintain control of their internet infrastructure as they wrestle with a rise in online piracy and political unrest.