• August 13, 2021

The Truth in Advertising Act has been repealed

Ottawa, Ont.— A law that was designed to combat misleading advertising and false advertising has been removed from the books.The Federal Government has announced that it will no longer be able to pass legislation requiring a company to tell its consumers that its products or services are effective in combating a disease.It also says that…

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Facebook’s direct response marketing has hit a new low, but its not over yet

Facebook has announced it will no longer be accepting direct response ads.Instead, it will only accept direct messages from businesses and companies that will reply directly to users.Facebook’s statement reads, “We’ve been working with partners on this issue for a while and we’ve been trying to make it easier for people to respond directly.But the…

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How to build a decentralized ad platform from scratch

Dubuque, IA—June 4, 2018—Decentralized ad platforms are one of the fastest growing industries in digital advertising today.This means that decentralized ad platforms can easily and cheaply offer personalized advertising.Today, we take a look at how to build one from the ground up.In the next article, we will cover how to set up a decentralized advertising…

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How to use the AdWords AdAge ad-targeting tool

You can find ads targeting different age groups, from toddlers to the very elderly.But that’s not the only thing advertisers can do with AdWords.Here’s what you need to know.1.AdWords is still available to use for all ads, even when you’re logged out or out of the Adwords client.2.Adwords is still your only option for buying…

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Which ads are super bowl advertisers pushing?

Super Bowl ads are the biggest cash cows of advertising, and that’s a lot of money.Here are a few things to know about them:Advertising has always been an ad business.Before it was a way for advertisers to make money, advertisers were buying ads for their own products.Super Bowl ad dollars have always been very concentrated…

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How to save money in the health care system

The health care industry has come under scrutiny lately, thanks to the scandal over the sale of $6 billion worth of highly toxic drugs to an Indian pharmaceutical company.But how much is too much?In this episode, I’ll tell you.I’m joined by Michael P. Shiffrin, a senior health care economist at the RAND Corporation, and Mark…

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RED BULL DISCOVERY AND THE ROLE OF SENSITIVITY IN SOCIAL MEDIA

The Red Bull advertising company has long had a fascination with the psychology of social media.Now, its advertising company Red Bull Analytics is trying to harness that fascination for good.In a series of interviews with The Next WeChat, the company said it wants to harness the power of the digital world to help people “communicate…

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How Reddit can help you sell your house without getting a rent subsidy

Reddit is making a lot of noise about the benefits of advertising on its platform.But it’s not a free-market site, nor is it part of the traditional “Big Four” tech giants: Facebook, Google, Apple, and Amazon.To make things more confusing, the platform’s core function is actually not a product at all: It’s a way for…

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When the Black Friday ad went viral, Netflix and Google had no idea what to do

A few days after a Black Friday online ad campaign launched to promote Netflix’s new documentary Black Friday, the company said the ad had failed to find an audience.“We are deeply sorry for the confusion and disappointment that this has caused,” Netflix CEO Reed Hastings said in a statement to BuzzFeed News.The Netflix ad that…

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Which companies have the best social media campaigns?

A campaign for social media company Instagram costs just $6 to run, with no advertising, according to the company.But the company is spending a lot to create a campaign for free advertising on its Instagram page.The cost of running the campaign is only $3 per follower.And there are no costs for reaching your 1 million…

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