Month: October 2021
Which players are your favourite to watch on television?
NHL players have been a mainstay of the television landscape for the past three decades.And this year, their presence will grow even more.The NHLPA has made it clear that it wants to see more players on TV, which means the number of teams will grow.According to SportsBusiness Journal, the NHLPA is hoping that more television…
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How to create the perfect banner advertisement
MSNBC — Today in Advertising: AdWords is the new front line of digital advertising.That means advertisers are paying for ads, rather than using a single, paid service, and it means that consumers can buy ads at the exact moment they want them.But it also means that the time and money that advertisers spend on these…
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How to fix your gender ads in mobile apps
If you want to keep the gender ads of your app relevant, you’ll need to create an advertising model that makes sense.We’ve found that a gender ads model can be achieved by creating two separate advertising models: one for gender, one for age.These two models can be applied to both mobile and desktop apps.The easiest…
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A new ad campaign is working to get millennials to buy black Friday ads, writes Jonathan Zittrain
NEW YORK — Ads featuring an African-American family, a black man and his white daughter are popping up across the country, but they’re also getting younger.For the first time, the campaign, called Black Friday, is focusing on women and African-Americans, two groups that have historically been underserved.It’s an approach that’s gaining steam, even as the…
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How to find the best Amazon ad network
The ad industry is awash in ad choices and algorithms, but there’s one place to find your favorite ones: Amazon.And it’s all about the prices.The ad networks can make an incredible amount of money, and the ads they offer are often worth the extra money.And that’s exactly what Amazon has been doing with the launch…
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How to get the best out of your new adverts
We all know how effective ads can be.But how do you know if they’re worth your time?We want to find out.We’ve taken a look at how many times a new ad has appeared in your newsfeed and found out how much money you’ll earn if you pay for it.We’ve done this using a brand new…
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Why is there a 50s advert for a new game?
With all of the big news from this week’s NBA Finals, the 50s ad campaign for the new game is definitely the biggest and most visible one to come out of this year’s NBA finals.In the ad, a young man dressed up as a football coach, who looks nothing like an NFL head coach, explains…
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How to get an image on Facebook
In an effort to get more eyeballs, Facebook is launching a campaign called “The Story of a Company,” where brands can post their own stories to showcase their work.The company says it will use these ads to reach “hundreds of millions of people.”But if you’re interested in more, here are 10 tips to make your…
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Which NHL players have the most and least social media presence?
More …NHL Players have an easy-to-understand social media strategy that they have to work within and it’s not just for the purpose of getting followers, likes and retweets.Players who don’t get the social media exposure they deserve need to take advantage of it and get it in a more effective and efficient way.The goal of…
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Which companies are paying the most for ad impressions?
When it comes to buying and selling ad impressions, the industry is still relatively new.That’s largely because of the proliferation of social media platforms, which offer more options for advertisers and their clients.That makes it easy for advertisers to create their own platforms, and for consumers to buy ad impressions in ways that may not…
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