• November 25, 2021

When Good Ads Kill Good Ads

Good ads, like great movies, are always better than bad ads.This article provides an overview of how good ads can actually kill bad ads, and how advertisers can better manage the risk.The key to successful ads is that they aren’t just bad ads—they should be seen as “good ads” in the eyes of consumers.The best…

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Kids’ toys may be safer than your own, new study suggests

Parents of young children have been warned that toys can be more dangerous than they realise, with one study finding that one in three kids have been hurt while playing with a toy.The study by the Centre for Health and Child Safety found that toy-related injuries were up to a third higher than for children…

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India: More than half of the websites affected by Facebook’s ad blockers have blocked adverts

India has seen more than a quarter of the sites affected by Google’s ad blocking programme blocked, but many of the blocked sites remain offline.The data was published by Google India, which published data on the number of websites affected and how many ads were running on those sites.Facebook blocked ad blocking sites in India…

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‘Happy Birthday’ ad, ‘I Will Always Love You’ ad in the works, a lot of love, and a lot to live for

“I’ll never forget that night in May of 1989.That was the first time I saw the television broadcast of my father’s death.And I remember thinking, This is it.They were there with me in the trenches. “I think the most important thing to me is to try to make sure that the people that are standing…

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Why Apple has a lot to say about the iPhone 8 review

Apple has made no secret of its desire to keep a close eye on the upcoming iPhone 8.With the company already releasing two new iPhones in one year, the latest is no doubt on the agenda.But the company has also made its intentions about the next iPhone known.We spoke to senior Apple executives in an…

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Sponsorship Levels and Benefits

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