• December 9, 2021

Tobacco ad firm is in talks to buy online advertising agency

Tobacco ad agency Moulton Advertising is in negotiations to buy an online advertising company that is part of a $50 million deal between the two firms, according to a person familiar with the matter.The person spoke on condition of anonymity because the deal is private and not open to the public.Moulton and the company declined…

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How to avoid paying a price for adverts

The latest issue of the Australian Financial Magazine explores how to avoid a $1,500 price tag for advertising in the digital age.It includes tips on avoiding a $200-per-site price tag and a $3,000 price tag.Advertisers need to be aware that prices will increase with every upgrade to their site or mobile app.It also reveals how…

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Is Direct Response Advertising Still Working?

The digital advertising revolution that began in 2010 has taken the advertising industry by storm, and now there are a number of new companies vying to grab the attention of the ad industry.Here are a few of them, including Direct Response, which is a new company that is trying to make its mark in the…

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