• October 29, 2021

When Gender Ads Don’t Work: Advertising is Not Working for Gender Equality

The gender advertising industry has been struggling for years to make a dent in the advertising space, as companies struggle to stay relevant to customers who are increasingly interested in buying from their gender-neutral brands.Gender ads are less likely to generate sales for gender-specific brands, and they tend to be more targeted at women.However, these…

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How to grow your business in 2018

The world of ad technology is undergoing a paradigm shift, and the most important factor for the future is not the size of your budget but the quality of your content.In the current landscape, many businesses rely on content that is both ad-friendly and high-quality, but are unable to leverage the powerful insights offered by…

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Lamar Outdoor Advertising Signs for 2020

In the past few weeks, Lamar has unveiled outdoor advertising signs at the 2017 NHL All-Star Game in Nashville, Tennessee, as well as at the 2019 Winter Classic in Chicago, as part of a new initiative that will run through 2020.This will be the first time that Lamar is showing outdoor advertising at the NHL…

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