• October 22, 2021

How to create the perfect banner advertisement

MSNBC — Today in Advertising: AdWords is the new front line of digital advertising.That means advertisers are paying for ads, rather than using a single, paid service, and it means that consumers can buy ads at the exact moment they want them.But it also means that the time and money that advertisers spend on these…

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A new ad campaign is working to get millennials to buy black Friday ads, writes Jonathan Zittrain

NEW YORK — Ads featuring an African-American family, a black man and his white daughter are popping up across the country, but they’re also getting younger.For the first time, the campaign, called Black Friday, is focusing on women and African-Americans, two groups that have historically been underserved.It’s an approach that’s gaining steam, even as the…

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