• October 21, 2021

A new ad campaign is working to get millennials to buy black Friday ads, writes Jonathan Zittrain

NEW YORK — Ads featuring an African-American family, a black man and his white daughter are popping up across the country, but they’re also getting younger.For the first time, the campaign, called Black Friday, is focusing on women and African-Americans, two groups that have historically been underserved.It’s an approach that’s gaining steam, even as the…

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When the Black Friday ad went viral, Netflix and Google had no idea what to do

A few days after a Black Friday online ad campaign launched to promote Netflix’s new documentary Black Friday, the company said the ad had failed to find an audience.“We are deeply sorry for the confusion and disappointment that this has caused,” Netflix CEO Reed Hastings said in a statement to BuzzFeed News.The Netflix ad that…

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How much did you pay for your black friday ad?

Advertising for black fridays has grown rapidly in recent years.The trend started in 2013 with the arrival of the new season of Netflix and the emergence of Black Friday on TV.Advertising on black frights has grown exponentially in the past year, according to Adweek.Adweek reported that the total number of ads running on black Friday…

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