• December 9, 2021

Tobacco ad firm is in talks to buy online advertising agency

Tobacco ad agency Moulton Advertising is in negotiations to buy an online advertising company that is part of a $50 million deal between the two firms, according to a person familiar with the matter.The person spoke on condition of anonymity because the deal is private and not open to the public.Moulton and the company declined…

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Which companies are paying the most for ad impressions?

When it comes to buying and selling ad impressions, the industry is still relatively new.That’s largely because of the proliferation of social media platforms, which offer more options for advertisers and their clients.That makes it easy for advertisers to create their own platforms, and for consumers to buy ad impressions in ways that may not…

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