• October 30, 2021

How to avoid the Fox News ad targeting loophole

Posted November 17, 2018 03:59:52 A new trick for marketers and advertisers has been uncovered by Google.This new technique uses keywords from a news article to target adverts from Fox News.The technique works on Google News.To make sure the keywords you use don’t trigger ads from Fox, you can either filter your results or change…

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How to fix fox news ads

Fox News has been under fire for its relentless pursuit of political targets, but advertisers are taking a more measured approach to how they use their ad dollars.Fox News has reportedly spent more than $2.7 million on political ads during the 2017 election cycle, and many of the ads have been targeted at conservatives.Fox has…

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When Fox News Advertisers Are Just Like Us, It’s Time To Embrace Google, Not Twitter

The idea of a platform that allows advertisers to run their own ad campaigns is new.But there are signs that advertisers will begin to embrace Google, rather than Twitter, in the next year or so.That’s according to a report from market research firm Strategy Analytics, which found that, while both Twitter and Google are gaining…

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What’s the fox news deal with ESPN?

Fox News’ parent company, 21st Century Fox, and the broadcast network have been at odds over the past few years.The Fox News broadcast network was spun off in 2015, and is owned by 21st century Fox, which has also become a media conglomerate.The network was created by Rupert Murdoch in the 1980s and has since…

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How Fox News’s Car Ads have changed the way Americans think about cars

The news that Fox News was acquired by 21st Century Fox is a great deal of news.The network is now a massive player in media and advertising, with news coverage of events ranging from global climate change to the election of Donald Trump.But it has also created its own peculiar brand of politics.Its new brand…

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How to get the most out of your ad dollars

NHL players and their families may have more disposable income than ever, but their paychecks are still not getting the attention they deserve.For more than a decade, hockey fans have been enjoying a steady flow of new television deals with big-name broadcasters and cable channels, but many are now feeling that their ad dollars are…

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Fox News advertisers pay for ad on Fox News online, a new study finds

Posted October 20, 2018 09:07:24Fox News advertisers paid for more than one-third of a Fox News ad on the Fox News app last month, according to a new report by data analytics company Accenture.Fox News, the world’s most watched news channel, has long offered advertisers an alternative to traditional television advertising.The company surveyed more than…

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What you need to know about the ads that are hitting your screens and making you want to go to bed

When you get a message on your phone or send an email that tells you that the commercials are on your screen, you are almost certainly going to get the message.And there are a lot of ads on your TV and in your browser.So, it is not surprising that you are going to click on…

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