• November 25, 2021

When Good Ads Kill Good Ads

Good ads, like great movies, are always better than bad ads.This article provides an overview of how good ads can actually kill bad ads, and how advertisers can better manage the risk.The key to successful ads is that they aren’t just bad ads—they should be seen as “good ads” in the eyes of consumers.The best…

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What Facebook is doing to the American public

The Facebook ad buy is a big win for the tech giant and its allies, but they’re also a huge risk.It’s hard to imagine that any company would be more bullish on a public relations strategy than Facebook.For its part, Facebook says the ad buy represents an opportunity to expand its audience beyond its core…

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The big ad blitz is underway for the PPC and Discord communities

News of the ad blitz to promote the launch of the first Discord chat platform has been announced.The campaign, which is called “Disciples of Discord”, will kick off on Tuesday with a new, three-minute video that will be available to watch on Discord.“Disciplined” Discord will also have a dedicated Discord chat channel that will allow…

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