• August 17, 2021

How to advertise your purple ad in the New York Times

New York City’s largest newspaper, The Times, is a frequent target of anti-black racial animus.Last week, the newspaper ran a story headlined, “Why is this the best way to reach African Americans?”In response, a white woman tweeted a photo of her and her friend standing at the front door of the Times building, with the…

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Which ads are most effective?

The best advertising campaigns are also the most effective, and that includes ads that look the most convincing.To determine which ads are the best for a particular campaign, we turned to our ad research firm to analyze how well these ads are working.The results reveal a wide variety of types of ads, from simple click…

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