• December 9, 2021

Tobacco ad firm is in talks to buy online advertising agency

Tobacco ad agency Moulton Advertising is in negotiations to buy an online advertising company that is part of a $50 million deal between the two firms, according to a person familiar with the matter.The person spoke on condition of anonymity because the deal is private and not open to the public.Moulton and the company declined…

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How to avoid the Fox News ad targeting loophole

Posted November 17, 2018 03:59:52 A new trick for marketers and advertisers has been uncovered by Google.This new technique uses keywords from a news article to target adverts from Fox News.The technique works on Google News.To make sure the keywords you use don’t trigger ads from Fox, you can either filter your results or change…

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Radio ad for tiktaok: An easy way to tell if you’re being watched

An ad for radio ad for an app that uses a “tiktoka” (a Chinese word for a “sign” that looks like a word and sounds like a letter) to show a warning when you’re watched by an ad blocker may look a bit odd.But that’s because it’s not really an ad at all.It’s an interesting…

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A new ad campaign is working to get millennials to buy black Friday ads, writes Jonathan Zittrain

NEW YORK — Ads featuring an African-American family, a black man and his white daughter are popping up across the country, but they’re also getting younger.For the first time, the campaign, called Black Friday, is focusing on women and African-Americans, two groups that have historically been underserved.It’s an approach that’s gaining steam, even as the…

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Why is there a 50s advert for a new game?

With all of the big news from this week’s NBA Finals, the 50s ad campaign for the new game is definitely the biggest and most visible one to come out of this year’s NBA finals.In the ad, a young man dressed up as a football coach, who looks nothing like an NFL head coach, explains…

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How to get an image on Facebook

In an effort to get more eyeballs, Facebook is launching a campaign called “The Story of a Company,” where brands can post their own stories to showcase their work.The company says it will use these ads to reach “hundreds of millions of people.”But if you’re interested in more, here are 10 tips to make your…

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Which companies are paying the most for ad impressions?

When it comes to buying and selling ad impressions, the industry is still relatively new.That’s largely because of the proliferation of social media platforms, which offer more options for advertisers and their clients.That makes it easy for advertisers to create their own platforms, and for consumers to buy ad impressions in ways that may not…

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The D-word in Dubuque ad: D-bombs are a no-no

The d-word is back.The Sioux Falls city of Dubuquan, Iowa, is among a number of cities across the country using the word in advertisements.Dubuqueries Advertising Board says it was prompted to do so after a video of an African American family in a wheelchair getting off a plane in front of a flag with the…

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What Facebook is doing to the American public

The Facebook ad buy is a big win for the tech giant and its allies, but they’re also a huge risk.It’s hard to imagine that any company would be more bullish on a public relations strategy than Facebook.For its part, Facebook says the ad buy represents an opportunity to expand its audience beyond its core…

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Why CNN and ABC are running a paid ad campaign in California

Zimmerman’s father, a veteran cop and sheriff’s deputy, has become a symbol for his son.The father of the slain cop, who was shot and killed while responding to a call about a burglary in a home, was killed by an undocumented immigrant last year.CNN and the ABC are using the death of his son as…

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Sponsorship Levels and Benefits

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