• October 21, 2021

A new ad campaign is working to get millennials to buy black Friday ads, writes Jonathan Zittrain

NEW YORK — Ads featuring an African-American family, a black man and his white daughter are popping up across the country, but they’re also getting younger.For the first time, the campaign, called Black Friday, is focusing on women and African-Americans, two groups that have historically been underserved.It’s an approach that’s gaining steam, even as the…

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How to find the best Amazon ad network

The ad industry is awash in ad choices and algorithms, but there’s one place to find your favorite ones: Amazon.And it’s all about the prices.The ad networks can make an incredible amount of money, and the ads they offer are often worth the extra money.And that’s exactly what Amazon has been doing with the launch…

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How to get the best out of your new adverts

We all know how effective ads can be.But how do you know if they’re worth your time?We want to find out.We’ve taken a look at how many times a new ad has appeared in your newsfeed and found out how much money you’ll earn if you pay for it.We’ve done this using a brand new…

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Why is there a 50s advert for a new game?

With all of the big news from this week’s NBA Finals, the 50s ad campaign for the new game is definitely the biggest and most visible one to come out of this year’s NBA finals.In the ad, a young man dressed up as a football coach, who looks nothing like an NFL head coach, explains…

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How to get an image on Facebook

In an effort to get more eyeballs, Facebook is launching a campaign called “The Story of a Company,” where brands can post their own stories to showcase their work.The company says it will use these ads to reach “hundreds of millions of people.”But if you’re interested in more, here are 10 tips to make your…

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Which NHL players have the most and least social media presence?

More …NHL Players have an easy-to-understand social media strategy that they have to work within and it’s not just for the purpose of getting followers, likes and retweets.Players who don’t get the social media exposure they deserve need to take advantage of it and get it in a more effective and efficient way.The goal of…

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Which companies are paying the most for ad impressions?

When it comes to buying and selling ad impressions, the industry is still relatively new.That’s largely because of the proliferation of social media platforms, which offer more options for advertisers and their clients.That makes it easy for advertisers to create their own platforms, and for consumers to buy ad impressions in ways that may not…

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The D-word in Dubuque ad: D-bombs are a no-no

The d-word is back.The Sioux Falls city of Dubuquan, Iowa, is among a number of cities across the country using the word in advertisements.Dubuqueries Advertising Board says it was prompted to do so after a video of an African American family in a wheelchair getting off a plane in front of a flag with the…

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Why are people still buying houses in the capital?

In Montgomery, a city in northern Virginia, the market is thriving.But the home buying market has become a magnet for misleading advertising. In Montgomery, real estate ads claim that people will be able to buy properties in the area with lower taxes and lower rents, without being able to afford the real estate they’re buying.This is…

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How to buy McDonalds adverts for a fraction of what they cost online

If you’ve ever tried to buy a McDonalds meal online, you’ll have noticed that you can’t buy an ad on the site.Instead, you have to buy it through a McDonald’s store.The chain says it has about 200,000 stores around the world, but it says that’s because they only carry a small number of items: hamburgers,…

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